Quality Assurance and Competitive Advantages of the Russian Cut

Russian cut

The Russian jewelry market is one of the most rapidly developing markets in the world. In recent years, it grew between 20 to 30 percent. Diamond jewelry accounts for a rather large segment of this market, thus, in order to satisfy the growing demand, many jewelry manufacturers companies have a need to purchase high-quality polished diamonds.

OJSC Kristall Production Corporation, Smolensk, is a leader of the Russian cutting industry. As a large wholesale company, for a while it stuck to selling large lots of polished diamond all over the world. However, the active promotion of its production in Russia and a maximum openness to cooperation with Russian jewelers has led to the development of a flexible policy of working with clients. 

A standard parcel (lot) of polished diamonds from Kristall contains one form of cut and all color characteristics. Each lot is sorted so that 30-40 percent of the cost of each comes from polished diamonds weighing from 1.0-3.0 carats, while the rest are from diamonds between 0.3-0.99 carats .

It is clear that to date, Kristall, being a large dealer, could not fully meet the needs of Russian jewelers for smaller amounts of goods. And small dealership is now rudimentary in Russia.

For this reason, a new initiative by Smolensk Kristall directed for working with the Russian jewelers was extremely opportune. In essence, clients now have an opportunity to order the amount of diamonds they need, which will be selected or specially made for them.

The enterprise also has standard lots, which include the most popular polished diamonds among jewelry companies: pairs, stones in threes, and sets with similar characteristics. For these standard lots, any changes a client requests can be made whether it be the weight of particular diamonds, the quantity, finish, or other characteristics.

Despite the difference between the wholesale price for large polished and the price for small, the offer gives a number of advantages to jewelry companies.

Once a jewelry company's requirements for high-quality diamonds are completely satisfied, they no longer have to search for diamonds with specific characteristics. This saves them time and money. Also, with fixed prices and precise delivery terms, jewelers can easily predict expenses and profits and, can thus rule-out taking risks when selecting the diamonds they need for production. The fact that a company has an opportunity to make exclusive jewelry is also important, because a purchase of diamonds with rare characteristics is now only a matter of accurate calculations. It should be noted that there is already a visible drop in the difficulty of jewelry manufacturing.

Besides the convenience and attractiveness of such a service, Russian jewelers can be assured that the accumulated experience and image of Kristall as a reliable and trusted partner by companies all over the world, guarantees an accuracy in the estimation of a polished diamond's characteristics, absolute conformity of a diamond's true characteristics to those declared, and the highest quality of the Russian cut!